Survey: 42% of businesses plan to invest in direct mail campaigns, though marketers are shifting some of their 2010 spending to social media

Dec 24, 2009 — Business Wire

NEW YORK, December 24, 2009 (press release) — Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail’s "2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally, the Winterberry Group reports that direct marketing spending will maintain 2009 levels.

What’s more, 2010 will see enhanced mailing list targeting options that will help drive campaign ROI. Saturation lists will become more targeted, data enhancement will make in-house mailing lists more profitable, and expanded data selection options will help local businesses more precisely target their best prospects.

That’s good news for direct marketers.

USADATA, a New York-based marketing services and technology company, has released their special report, “Top Five Direct Mailing List Trends For 2010.” This special report spotlights five mailing list trends that can help increase marketer ROI.

“Many businesses are looking at 2010 for not just recovery -- but also for growth,” said Grant Epstein, Senior Data Specialist at USADATA. “New trends in mailing lists, such as more precise lifestyle targeting and segmentation options are helping companies find new customers, increase sales and increase campaign profitability.”

The complete special report, which is available at no charge, can be viewed at: http://www.usadata.com/top5-mailing-lists-trends.html

About USADATA

USADATA has been helping companies with their business and consumer mailing lists and sales leads for over 10 years, and is a trusted provider of leads for more than 100,000 businesses nationwide including Western & Southern Life, Standard Register (NYSE: SR), and HealthSpring (NYSE: HS).

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